Online Marketing
Online Marketing or Internet Marketing is the process of promoting a company, brand, products or services over the Internet. Online marketing consists of a several facets like social media marketing, video marketing, search engine optimization, email marketing, and the like. Using online marketing in today’s internet age is a must in order to maintain competitive advantage in terms of promoting your business.
66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016)
Benefits of Online Marketing
By leveraging the power of the internet, companies can reach millions of prospects across the globe. Using online marketing for promotional and educational purposes can be achieved with low-cost and generate high ROI, if done correctly.
Online marketing provides many avenues, as mentioned earlier. For example, by using Content Marketing companies can provide value to prospects and customers. By using Video Marketing, companies can enhance their content delivery and engagement. By using Social Media Marketing companies can engage with their customers and increase their web presence.
53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google, 2015)
On the other hand, businesses that do not leverage from online marketing can stand to lose greatly. As far as prospects are concerned, businesses that do not have an online presence, do not exist. This can result in lost promotional and sales opportunities.
90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner, 2015)
Online Marketing Tools
As you can see, developing and implementing an effective online marketing strategy is critical to the success of a business. Two of the key components in internet marketing are: creating quality content and using the right tools.
The world of internet marketing is very fast-paced and can be overwhelming even if you’re an expert. Therefore, it’s important to develop a strategy, use the right tools to automate certain aspects of your marketing endeavours, and have systems in place to monitor and measure success.
Feel free to reach out to me if you need help with online marketing. Continue to read and find out how you can leverage Video Marketing and Social Media in your marketing, to effectively promote your business online.
