Video Marketing
Simply put, Video Marketing means using video in your digital marketing campaigns to promote your company, brand, products or services. The internet has paved the way for businesses and marketers to effectively promote their businesses online. Marketing campaigns take several forms and one of the most effective means of online marketing is Video Marketing.
According to recent digital marketing stats, “Four times as many customers would rather watch a video about a product than read about it.” (Animoto, 2015) Videos allow marketers to communicate their message in an interesting, visually-appealing and engaging manner. Video consumption across the internet is continuing to increase on various platforms, especially on social media sites.
45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016)
Benefits of Video Marketing
All this presents a huge marketing opportunity and proven medium to tap into prospective customers. By creating quality video content, companies can reach a hungry audience looking to buy their products and services. “Almost 50% of internet users look for videos related to a product or service before visiting a store.” (Google, 2016)
Though video marketing has been around for a while now, it still remains a relatively untapped market. And it’s not too late to start, if you haven’t already. Using videos in your marketing campaigns can greatly enhance your overall marketing strategy and increase ROI. Also, incorporating videos on your company website can help build credibility and trust with your customers and prospects.
Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)
Types of Video Content
There are different types of video content that you can use in your video marketing campaigns. The type of video you use will depend on the goal you’re trying to achieve. Here are some of the popular types of videos used online in effective marketing campaigns: Animation Videos, Educational or Instructional Videos, Explainer Videos, Product Review Videos, and Customer Testimonial Videos.
You can create your own videos or outsource your video marketing. Outsourcing video creation can get expensive, but it doesn’t have to break the bank. If you decide to create your own videos, there are a variety of tools that you can use. However, if you don’t have any experience creating videos, this process can be time-consuming and frustrating. I can help with both, so feel free to contact me.
90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner, 2015)
Social Media Marketing
Digital Marketing takes many forms and video marketing is just one aspect of the overall marketing strategy. Another powerful and effective form of online marketing is Social Media Marketing. Top social media networks like Facebook and Twitter have encouraged the use of video in terms of content creation as well as in their advertising. Learn How to Leverage Social Media Marketing in your marketing campaigns to promote your company, brand, products or services to prospects.
